JAM Architects Proposal

01 · The Opportunity

A strong portfolio, with nowhere to rank

JAM Architects delivers architecture, planning applications, VCAT representation, master planning, interiors and 3D visualisation across residential, multi-residential, commercial, retail and public work, from studios in Richmond and Geelong. The portfolio is the proof: 78 projects, from Hampton Quarter's 170+ apartments to The Mill master plan in Geelong. The website does not give Google anything to rank that work for.

What works

The homepage owns Geelong

#1 for architects, architecture firms, architectural consultants and multi residential architects in Geelong. A strong, trusted domain to build on.

What does not

One page for every search

The homepage and Practice page answer all 17 searches that rank. One page cannot win Geelong and Melbourne, homes and apartments, interiors and VCAT at once.

What is missing

Melbourne, services and sectors

No Melbourne page, no service pages and no sector pages. The services sit in collapsed panels on the Practice page, linked to anchors rather than pages.

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No rebuild needed. The design suits the practice and the domain already ranks. The work is adding the pages Google needs, fixing the technical basics and turning your projects into proof, all inside the monthly SEO retainer.

02 · What We Found

Strong in Geelong. Missing in Melbourne.

We tracked 85 searches on 15 October 2026 from Melbourne, covering every service and sector you work in, across Melbourne, Geelong and Victoria. You are on page one for 11 and in the top 100 for 17. Sixteen of those 17 are Geelong searches. Every search that ranks is answered by the homepage or the Practice page; no project page ranks for anything.

11 of 85

searches on page one, including 4 at #1

10 of 20

Geelong searches on page one, 16 of 20 in the top 100

1 of 60

Melbourne searches in the top 100: office architects at #9

68 of 85

searches where Google shows no page of yours in the top 100

GroupSearchesWhere you stand

Your best positions11architects geelong #1architecture firms geelong #1architectural consultants geelong #1multi residential architects geelong #1house architects geelong #3commercial architects geelong #3residential architects geelong #4urban design consultants geelong #4architectural services geelong #7residential architecture geelong #8office architects melbourne #9

Close to page one4At #11 to 20, the quickest wins: custom home architects geelong #12 planning application architects geelong #12 architect designed homes geelong #14 residential building design geelong #15

Geelong gaps4planning permit architects geelong #44 architectural design geelong #59. Not in the top 100: architecture company geelong retail architects geelong master planning consultants geelong residential development architects geelong

Melbourne head terms60 in the top 100: architects melbourne architecture firms melbourne architecture company melbourne architectural services melbourne architectural design melbourne architectural consultants melbourne

Melbourne sectors & services54Only office architects melbourne #9. Not in the top 100: apartment architects multi residential architects townhouse architects commercial architects residential architects planning permit architects VCAT architects master planning architects urban design consultants hospitality architects and 44 more

Victoria-wide50 in the top 100: master planning architects victoria architectural planning consultants victoria coastal home architects victoria land development master planning victoria residential master planning consultants victoria

Source: ranking report for jamarchitects.com.au dated 15 October 2026, Google.com, Melbourne, Victoria, Australia, English. All 85 rows parsed and reconciled to the report's own summary panel (4 at #1, 2 at #2 to 3, 5 at #4 to 10, 4 at #11 to 20, 2 at #21 to 100, 68 at 101+). Ranking pages: homepage for 14 searches, Practice page for 3.

The pros and cons

What the site already does well, and what is holding it back. Checked on the live site, 16 October 2026.

✓ Pros: what is working

Geelong is already yours. Four #1 positions and 10 of 20 Geelong searches on page one, even seen from a Melbourne search.
A trusted domain. The homepage ranks without much help, so new pages on the same domain start from a strong position.
A deep portfolio. 78 projects with their own pages, across apartments, mixed use, offices, retail, homes and master plans. Most sites we review have nothing like it.
The service copy exists. The Practice page has around 1,300 words covering architecture, planning applications, VCAT, master planning, interiors and multimedia.
Two real studios. Richmond and Newtown addresses, so both can hold a Google Business Profile and appear in their own map results.
Location-led titles. The homepage and Practice page titles already name Melbourne and Geelong.

✕ Cons: what is holding it back

12 pages in the page sitemap, including privacy, terms, a thank-you page and a video demo. Only the homepage and Practice page describe what you do.
No service or sector pages. Planning, VCAT, master planning and interiors are collapsed panels on one page, and multi-residential and commercial have no page at all.
No Melbourne page. The Richmond studio is the main office, but nothing on the site is built to rank in Melbourne.
No H1 heading on the homepage, Practice or Projects page, and the Projects page is titled just "Projects".
Thin project pages. Hampton Quarter has around 140 words, no services listed, image descriptions such as "projects" and "project-thumb", and one related link that goes to the homepage.
Signs of neglect. A live test page linked from the homepage slider, project typos ("Mt Eiza", "Fooytscray"), no testimonials or awards, and the last journal post in May 2025.

03 · The Money Terms

The work you are leaving on the table

Every one of the 85 searches is someone looking for an architect: a developer with a site, a business planning a fit-out, a family planning a home. Not every search is worth the same fee. Multi-residential, mixed use, master planning and commercial projects carry the largest fees, and that is where JAM ranks least. The portfolio proves you do this work; the website does not tell Google.

1 of 17

multi-residential & development searches in the top 100

1 of 13

master planning & urban design searches in the top 100

0 of 14

planning permit & VCAT searches on page one

2 of 14

commercial, retail & hospitality searches in the top 100

Money term groupWhere you standWhat it needs

1. Multi-residential & development17 searches · 1 on page one · 1 in top 100multi residential architects geelong #1 apartment architects melbourne 101+ apartment development architects melbourne 101+ multi residential architects melbourne 101+ townhouse architects melbourne 101+ medium density housing architects melbourne 101+ mixed use development architects melbourne 101+ residential development architects melbourne 101+A multi-residential and apartments page and a mixed use and development page, each backed by Hampton Quarter, East Brunswick Village and your other built work

2. Master planning & urban design13 searches · 1 on page one · 1 in top 100urban design consultants geelong #4 master planning consultants geelong 101+ master planning architects melbourne 101+ master planning architects victoria 101+ urban design consultants melbourne 101+ precinct master planning melbourne 101+ urban renewal architects melbourne 101+A master planning and urban design page, with The Mill Geelong master plan and Hampton Quarter as the proof

3. Commercial, retail & hospitality14 searches · 2 on page one · 2 in top 100commercial architects geelong #3 office architects melbourne #9 commercial architects melbourne 101+ commercial development architects melbourne 101+ hospitality architects melbourne 101+ retail architects melbourne 101+ workplace design architects melbourne 101+ commercial fit out design melbourne 101+A commercial and workplace page and an interiors and fit-out page, using Nicholson Offices and your retail work

4. Planning permits & VCAT14 searches · 0 on page one · 2 in top 100planning application architects geelong #12 planning permit architects geelong #44 planning permit architects melbourne 101+ VCAT architects melbourne 101+ VCAT planning representation melbourne 101+ development approval architects melbourne 101+ site feasibility studies architects melbourne 101+A planning permits and VCAT page that also covers feasibility studies, the first step of most development jobs

5. Hire an architect12 searches · 4 on page one · 5 in top 100architects geelong #1 architecture firms geelong #1 architectural consultants geelong #1 architectural services geelong #7 architectural design geelong #59 architects melbourne 101+ architecture firms melbourne 101+ architectural services melbourne 101+A Melbourne studio page for the Melbourne head terms, while the homepage keeps Geelong

6. Residential homes15 searches · 3 on page one · 6 in top 100house architects geelong #3 residential architects geelong #4 residential architecture geelong #8 custom home architects geelong #12 architect designed homes geelong #14 residential architects melbourne 101+ custom home architects melbourne 101+ coastal home architects victoria 101+A residential homes page, with coastal and Surf Coast homes from the Geelong studio

Money terms: all 85 searches in the 15 October report, grouped by the type of project and ordered by the typical value of the fee. Search volumes and click values for each term are measured in Google Keyword Planner in month 1 and used to set the order of work.

04 · The Structure Fix

Give every service a page to rank

Today the site asks the homepage to rank for everything. We keep the homepage as your Geelong page, where it already wins, and build the pages Google needs for Melbourne, each service and each sector, all linked to the projects that prove them.

⚠ Structural issues on the current site

Facts from your website and sitemaps, checked 16 October 2026

✕
Services hidden in panels. Architectural, master planning, interior design and multimedia services are collapsed sections on the Practice page. Their "Read more" links open the panel instead of a page, so Google sees one page for every service.
✕
Melbourne has no page. The homepage title names Melbourne first, but Melbourne is far more competitive than Geelong, and one page cannot win both. It currently wins Geelong.
✕
No H1 headings. The homepage, Practice and Projects pages have no main heading, so the topic of each page is left for Google to guess.
✕
Projects sorted by year, not by work. The Projects page lists 78 projects by year under the title "Projects", with duplicate "mixed" and "Mixed Use" filters, missing suburbs, typos and slugs that do not match the project.
✕
Thin project pages. Around 140 words each, no services listed, generic image descriptions and no link to the service behind the project or to Contact.
✕
Pages that should not be live. /project/test-project/ is linked from the homepage slider under "Malvern Road", /video-demo/ is in the sitemap, and the slider repeats Hampton Quarter around seven times among its 39 slides.
✕
The Geelong studio is a news post. The best Geelong content on the site is a June 2024 journal post, not a location page linked from the menu.

PageSearches it targetsToday

Melbourne studioNew · location pagearchitects melbourne architecture firms melbourne architectural services melbourne architectural consultants melbourneNo page; 0 of 6 in the top 100

Geelong studioHomepage kept · journal post upgradedarchitects geelong architecture company geelong architectural design geelongHomepage #1; the 2024 post becomes a linked studio page

Multi-residential & apartmentsNew · sector pageapartment architects melbourne multi residential architects melbourne townhouse architects melbourne medium density housing architects melbourneNo page; 1 of 17 in the top 100

Mixed use & developmentNew · sector pagemixed use development architects melbourne residential development architects melbourne commercial development architects melbourneNo page

Commercial & workplaceNew · sector pagecommercial architects melbourne office architects melbourne retail architects melbourne hospitality architects melbourneNo page; office architects #9 from the homepage

Residential homesNew · sector pageresidential architects melbourne custom home architects architect designed homes coastal home architects victoriaNo page; Geelong ranks from the homepage

Planning permits & VCATNew · service pageplanning permit architects melbourne VCAT architects melbourne development approval architects site feasibility studies architectsA panel on the Practice page; best #12

Master planning & urban designNew · service pagemaster planning architects melbourne urban design consultants melbourne precinct master planning urban renewal architectsA panel on the Practice page

Interiors & fit-outNew · service pagecommercial interior designers melbourne commercial fit out design melbourne workplace design architects melbourneA panel on the Practice page

ProjectsRebuilt · by sectorSupports every page aboveSorted by year, titled "Projects"

Technical clean-up

Month 1

The basics that make every new page count.

→

H1 headings and titles on every page, with the Projects page retitled.

→

Test and demo pages removed or hidden from Google, and the slider de-duplicated.

→

Practice page panels linked to the new service pages instead of anchors.

→

Project typos, suburbs and slugs corrected, with redirects for any changed address.

◎

Projects that sell the service

Proof

Your project pages become the evidence behind every service and sector page.

→

Services listed on each project: design, planning, VCAT, interiors.

→

Linked both ways between each project and its sector and service pages.

→

Descriptive image text naming the project, building type and suburb.

→

Projects grouped by sector, so a developer sees all your apartment work in one place.

⚠ What we need from you

Which work you want more of, so the order of the new pages follows your pipeline: development, commercial, master planning or homes.
Project details for the 10 to 15 projects you are proudest of: services delivered, client type, outcome and approvals won.
Awards, testimonials and planning wins, including VCAT outcomes you can share.
Access to the website, Google Search Console and both Google Business Profiles.

05 · Be The Answer

SEO, two studio profiles and AI search

Once the pages exist, the monthly work does three jobs: moves Melbourne searches onto page one, keeps both Google Business Profiles working for the map results in Richmond and Geelong, and makes sure that when a developer asks Google, ChatGPT or Gemini for a multi-residential architect in Melbourne, the answer can include JAM.

✓

Quick wins first: the 4 Geelong searches at #11 to 20, including custom home and planning application architects.

✓

Melbourne next: the studio page and sector pages built in order of fee value.

✓

Two Google Business Profiles: the right categories and services for each studio, project photos and regular posts.

✓

Your #1 positions protected: the homepage keeps its Geelong focus while the new pages take on Melbourne.

◆ Be the answer, on Google and in AI tools

Built work gets quoted

AI tools and Google both favour the practice whose website explains its work clearly: what was built, where, for whom and what JAM did. Your projects already hold that story. Written out on the right pages, they become the answer to the questions developers and businesses ask.

Project proof

Scope, suburb, services and outcome on every featured project.

Consistent details

Both studios' names, addresses and phone numbers matching across the site, profiles and directories.

Client FAQs

Planning timeframes, VCAT, feasibility and fees, answered plainly on each service page.

07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session — Your strategy, our team

4.7

★★★★★ Live Based on 67 Google reviews

★★★★★

"Outstanding service and the product was exactly what I was after."

Mick PolsGoogle

★★★★★

"Customer service and knowledge second to none. Highly recommend."

Robert MartinGoogle

★★★★★

"Rob explained everything in detail and the prices were very affordable."

Chloe SchofieldGoogle

★★★★★

"Always quick to respond and they follow up on everything immediately."

Brad TreloarGoogle

14yr

Established & trading since 2011

2,000+

Clients served across AU & APAC

40yr+

Combined director-level experience

✓

Tailor-made strategies, never one-size-fits-all packages.

✓

Simple, meaningful reports with metrics you'll actually understand.

✓

Affordable pricing for real work, done by real people.

✓

Gold Coast based, available and always responsive.

Peter Groves

Managing Director

Founder and driving force. 20+ years in digital strategy across Australia and APAC.

Rob Hickey

Director

SEO and Google Ads specialist building strategies that deliver measurable results.

Bell Thawornkul

Technical Director

Leads web development and infrastructure. Expert in performance and custom builds.

Nanthaporn Groves

Ads Marketing Manager

Manages paid advertising across Google and Meta with a data-driven approach to ROI.

◆ Inside Fresh Digital

Inside the Fresh Digital studio — Inside Fresh Digital

The Fresh Digital team at work — The Workstation

08 · Investment

Investment, in plain numbers

One monthly fee covers everything in this proposal: the technical clean-up, the new studio, sector and service pages, project content, SEO and both Google Business Profiles. There is no separate setup or rebuild fee.

Structure fix · months 1 to 5Inclusion

Technical clean-up: H1s, titles, test pages, project fixesIncluded

Melbourne studio page and Geelong studio pageIncluded

Sector pages: multi-residential, mixed use, commercial, homesIncluded

Service pages: planning and VCAT, master planning, interiorsIncluded

Setup fee$0

Monthly · from month 1Inclusion

Ongoing SEO and contentIncluded

Google Business Profiles for both studiosIncluded

Rank tracking on the 85 searchesIncluded

Monthly reportIncluded

SEO retainer$1,000 + GST / mo

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The bottom line. $1,000 + GST a month, starting on acceptance, covering the structure fix and ongoing SEO together.

All fees are in Australian dollars and exclude GST. Fresh Digital is registered for GST. The SEO retainer is $1,000 + GST a month ($1,100 once GST is added), payable monthly in advance from acceptance. No ranking position or number of enquiries is promised; results are measured and reported, not guaranteed. The website, its content and your accounts remain yours. Payment details are at the end of this proposal. This proposal is valid until 16 November 2026.

FAQs

Questions you might have

Will the new pages hurt our Geelong rankings?

No. The homepage keeps its Geelong focus and its #1 positions. The new pages take on Melbourne and the individual services and sectors, which the homepage does not rank for today, and they link back to it.

Do we need a new website?

No. The design suits the practice and the domain already ranks. The work is adding pages, fixing headings and project content, and linking it together, all included in the monthly retainer.

Why does Melbourne rank so poorly when the main studio is there?

Melbourne is far more competitive than Geelong, and the site has no page built for it. The homepage tries to cover both cities and every service, and Google has rewarded it for Geelong only. A Melbourne studio page and the sector pages give Melbourne searches something specific to rank.

How long until we see results?

The Geelong searches at #11 to 20 usually move first, within the first few months. Melbourne is competitive and takes longer, so the pages are built in order of fee value. You get a report every month and a full review against the 15 October baseline at month 6.

Do you need anything from us?

Which work you want more of, details on your best projects, any awards, testimonials and planning wins, and access to the website and both Google profiles. The list is in section 04.

Who will we deal with?

Daniel Shaw is your contact from day one. His direct line and email are below, and every question on scope, numbers or progress goes straight to him.

09 · Next Steps

Ready to get started

Accept below

Enter your name and role and accept. It goes straight to Daniel.

Kick-off call

Up to 30 minutes: the work you want more of, your best projects, and access to your website and Google profiles.

Foundations

Headings, titles, test pages and project fixes done in month 1, then the new pages in order of fee value.

Rank, refine, report

The month by month plan in section 06, with a plain English report each month.

Accept this proposal

Enter your name and role, then accept. It opens an email to Daniel Shaw confirming you would like to go ahead. Nothing is charged at this point.

Full name

Your role

Accept proposal ↗Enter your name and role to continue

Your key contact

Daniel Shaw

Account Manager, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the first new page through to every monthly report.

Direct

0488 857 337

daniel.s@freshdigital.com.au

Geelong is won.
Melbourne has not
found you yet.

A strong portfolio, with nowhere to rank

Strong in Geelong. Missing in Melbourne.

The pros and cons

The work you are leaving on the table

Give every service a page to rank

⚠ Structural issues on the current site

SEO, two studio profiles and AI search

Built work gets quoted

SEO, month by month

Straight talking. Data driven. Results first.

Investment, in plain numbers

Questions you might have

Ready to get started

Accept this proposal

Pay to get started